Swornmark

From August 2026, Article 50 of the EU AI Act requires AI-generated images to carry a visible disclosure, and AI text published to inform the public to be disclosed too, unless a named human reviewed it and holds editorial responsibility. Every agency in Europe now has AI somewhere in the work they publish for clients, and almost none of them have a record of who checked what.

Swornmark scans a website, finds the content that needs a disclosure, tells the owner how to fix it, lets a named human sign it off, and keeps a tamper-evident record with a certificate anyone can verify. The scan is free, the report is cheap, the record is the subscription.

The whole business runs without me. Someone books a scan and it starts within the minute. Someone pays and the chain fires on its own: payment, full crawl, findings, branded PDF, inbox. A caretaker job watches the budget, re-kicks anything stuck and runs the monthly re-scans. I tested it by paying with a test card and then touching nothing.

Two decisions. First, it flags and drafts, it never claims to detect. The best AI detectors miss up to a third of what they look for and throw false positives on the rest, and one public false positive would end a trust brand. So the product’s value is the human attestation and the record of it, not a verdict from a model. Findings come in three tiers, disclosure required, review recommended, no action needed, because a tool that shouted nine violations at a normal marketing site would be lying.

Second, the record itself. Every sign-off is hashed onto the one before it, per organisation, through a single locked database function. Updates and deletes are blocked at the table, so even the owner can’t rewrite history. The public verify page recomputes the hash and reports whether the record is intact. The database sits in Frankfurt on purpose. We sell EU compliance to EU businesses, and the product takes its own medicine.

A survey of agency sites across Europe for the launch, which found 61 percent of marketing and creative agencies had at least one page that looked AI-assisted with no disclosure. A seven-article guide hub, published from the database behind a gate. A small team of research agents that read the regulatory weather, find who should care and draft the outreach, with one hard rule: I’m the only one who sends.