YORKSHIRE
About
Who’s Jamie?
Building school first, then thirty years of design and creative direction, most of it for the people who build, own and run buildings. Logos, signage, brochures, websites, campaigns, and these days the AI systems that do the production heavy lifting. Goldspink & Co. is the studio that came out of all that.
Based in Yorkshire, working UK and EU. I can talk sign tolerances with a fabricator, page speed with a developer, and explain why most chatbots are a waste of a keystrokes.
Direct · jamie@goldspink.co · linkedin.com/in/jamiegoldspink
The practice.
Goldspink & Co. is a deliberately small studio: a solo designer with trusted partners for back up. The partners come in for photography, planning, build and engineering when a job needs them. I’m on everything, start to finish.
Most clients are in and around the built environment. Developers, contractors, surveyors, planning consultants, engineers, agencies. Most of the work is buildings. Not all of it. Recent briefs include an energy inspection firm, a healthcare supplier and an equine brand. The common thread isn’t the sector, it’s the shape of the client: a specialist business that’s serious about what it does and doesn’t have a marketing department.
There’s no junior pass-through here, no account-management layer, no decks dressed up as strategy. The brief that sounds boring on paper is usually the one I’m right for.
How AI shows up in the work.
Two ways. It speeds up the making of everything I design: first drafts, image work, the repetitive middle of production, without losing the hand of the work.
And when a business wants that capability for itself, I build it. Working automation systems shaped around how the business already runs, handed over, not licensed. What I don’t sell is AI strategy decks. The systems I build for clients are the same ones running this studio, and I’m happy to walk you through what’s under the bonnet.
How I work.
Understand the business first
Week one is reading and asking. What you do, who it’s for, what’s changing, and where the current brand or site falls short. The note I write back is plain: here’s what I think the job really is.
One story, written down
A single page, written before any visual work. Why you, why now. It reads in two minutes, and every design decision has to defend itself against it or it doesn’t ship.
Work in the open
Short recorded walkthroughs, five to ten minutes, sent on a Friday. A shared working file holds everything. You see the live state, including what’s wrong with it. No big reveal, because no surprise.
Ship, then improve
Versions, not launches. Version one goes out and gets better on a schedule. What changes is recorded against the one-page story.
Hand over properly
Files, fonts, image library, passwords, and instructions a new hire can follow. You can change a phone number, swap a photo or add a page without calling me.
Three principles under all of it.
You get me, always. I’m on every call, in every walkthrough, behind every piece of work. No juniors, no layers, no “the team will follow up”.
Plain on the surface. Plain English in the brochure. Plain signs on the building. Plain editing behind the website. The cleverness, where there is any, sits underneath.
Independence on exit. You should be able to fire me cleanly. The handover is engineered for it: every file, font, rule and password, written down from day one.
Send a paragraph, or send everything.
Both work. I reply inside two working days, and nothing you write is shared.